From Online to the Center of NYC
The New Collection Launch: For NYC Lovers
For this pop-up, we launched our Lovers' Runway: Final Fitting collection, a bold mix of stainless steel, pearls, and intricate pendants. The hugging couple pendant and Eros charm were instant favorites, with so many of you saying they felt deeply personal. That’s the best part of jewelry—it’s not just an accessory; it's cool; it brings inner joy; it’s a reflection of who you are.
In case you missed it, take a look at my little jewelry playground! Packed with Lovers' collection favorites, some future drops in the making, and some wild, never-seen-before samples—because why not keep things exciting?
Biggest Moments from the Weekend:
🪩 Seeing you layer never-seen-before samples with your own style—some of you even pulled up already rocking past collections!
💖 Seeing the pink heart earrings from our Lovers collection fly off the shelf, because it matched the pinky Barbie vibe of your ootd perfectly. Our fans and fam just knew how to bring that playful, soft aesthetic to life!
💍 The rush when pieces started selling out—seriously, you guys didn’t hold back.
✨ We didn’t do much promo before the event, but somehow, the fashion-savvy and social media crowd found us anyway. I was lucky to meet so many stylish, creative people who not only connected with DEF but also introduced the brand to their followers. One of those moments? Jenn, a stunning fashion vloger from Philly, walked in by chance—and instantly fell in love.
Her style? Masterfully layered. Our vibe? Maximalist chaos, but make it chic. It was a perfect match. She tried on so many pieces, filming beautiful moments, and when she put on the matcha crystal choker from Self in Motion: Disco Reimagined collection, we both knew—it was meant for her. She called our jewelry “unreal, one-of-a-kind, jaw-dropping” in her NYFW vlog and even left with a special gift: one of my own earrings—a never seen before Love DEF Logo earring which will be drop in March 2025. You guys gotta check how she style this chunky yet elegant green crystals necklace with here leopard print in her vlog.
🕺 And guys love jewelry too! Who said you have to put a gender label on your brand? This guy from Men in Black (lol), grabbed our hardcore Cuba link chain, saying it gave his look the perfect punk touch—the effortlessly MIB cool!
🗽 And on the last day, we took the pop-up to the streets! Along with a few other NYC local creators, we surprised New Yorkers by popping up at random hotspots—from Central Park, Chelsea, the Whitney Museum, to SoHo, and wrapped up near our home studio in Dumbo, Brooklyn.
Moments like this were pure magic. It was a spontaneous burst of DEF energy that capped off an unforgettable event. The kind of energy that makes this whole journey worth it.
What’s Next for DEF?
This pop-up was just the beginning. Expect more collections, more events (I'm trying to book a spot at the Chelsea market when spring arrives), and more moments like this—I can’t wait to keep growing and evolving with you. If you missed the pop-up, don’t worry—the Lovers’ collection is now available online! Shop the collection here.
Lastly, to everyone who showed up, shopped, took photos, picked their Valentine's Day gift, shared their thoughts and experience, or just spent time with me: once again, thank you, from the bottom of my heart.
Until next time!
Much love always,
Monmon of Disco Eros Finos ❤️ 🪩
